Premium casual menswear

 
 
KIT by Line and Dot fashion branding for premium casual menswear line
 

Kit by Line + Dot

#kitbylineanddot

I decided to start a fictional fashion brand called ‘Kit’.

This month the brand is a high end menswear label aimed at 25-40 year olds who believe in paying more and buying less. Timeless, minimalistic, classic key wardrobe pieces.

I love the idea of black and white photography against the pantone metallic. A deep teal primary colour and muted cool grey secondary tones to form the colour palette.

Using a simple sans font with large reflected the clean design of the casual menswear line. Exaggerated kerning between each letter enforces the minimalistic approach.

When designing a logo I like to overlay it onto an image so the client can see how it works in context to their brand.

Kit - Stationary and hangtag application

Kit - Stationary and hangtag application

 
 
Kit - Cardboard packaging for shoes and shirts. No plastic is used for the premium brand.

Kit - Cardboard packaging for shoes and shirts. No plastic is used for the premium brand.

 

Line and Dot Fashion Branding
 

Do you need help with your branding project?

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07715 354 380  alexandra@lineanddotcreative.com